Each year, the event brings together more than 400 decision makers and experts who learn about the challenges confronting the Industry and take part in the all-important networking opportunities.
It is a unique opportunity not only for an update on the development and implementation of collaboration standards in the Industry, but also for a broader overview of trends in the global automotive sector.

o4b will also participate this year, at the Odette Conference. For many years o4b is familiar with the implementation of software solutions in the automotive industry, in order to optimise their business processes. Their particular interest is centred in the topics "Optimising Supply Chain Performance" and "Optimising Retail and Aftermarket Practice”. In these areas o4b has already developed and implemented various software solutions for the automotive sector. o4b is also very interested to partake in the different discussion forums on Corporate Portals and Identity Management issues.

Furthermore, at the conference, contacts with business partners and the development of the information network, with the experts of the automotive industry, will also have priority.